30 years of staging, planning and participating in special events has given Kathy Svilar a very good sense of what works, what doesn’t, how much it should cost and how to put it all together.  It is important to include some fun, exciting, customer oriented promotions in your yearly calendar.  Remember the bottom line is getting the sale, but how you get there makes all the difference.   KMS always incorporates special events in a strategic marketing plan for your company or non-profit.