How do you secure almost a million dollars in free publicity for your company? Give a furnished house to an American soldier, and watch the media come to the party! In 2005 and again in 2007 KMS and Kathy Svilar handled the PR for the Hope Lives foundation. We were able to get our story on the front page of the Tribune Review, a full color photo and story in the real estate section of the Pittsburgh Post Gazette, hundreds of mentions and photos in community newspapers, and over 20 live radio interviews.
The real excitement came on the day of the reveal. All local television stations arrived, and National news station CNN did a live feed with our solider direct from Kuwait.
KMS has worked with local charities for over 20 years. News coverage and publicity only happens when a company has a real story to tell. The heartfelt message of your organization should get out to the people. We can help.
The organization will once again honor a veteran from our area with “ Home for the Holidays” 2007.“We wanted to find a way to say thank you to a Pittsburgh family for their dedication to our country.” Toner noted. “We are hoping to give a veteran a proper homecoming and a fresh start.”Jim Toner and Hope Lives volunteer Todd Lash will be special guests on the Cool Stuff Radio Show, heard Saturdays at 5:30 pm on amnewstalk 1360 and 7am on 94.5 3WS. Cool Stuff Radio is hosted and produced by local radio personality Kathy Svilar, who is also a Hope Lives Volunteer.The 2007 “Home for the Holidays” house is a three bedroom, two story home in West Mifflin. The home will be completely renovated, and the group is currently raising additional funds to furnish the home to meet the specific needs of the family selected. The entry criteria are very simple, and the application and information can be found at www.thehopelivesfoundation.org.
Svilar is a decidedly rare breed of product spokesperson, for whom the words friendly and exuberant might have been invented.
— Barbara van Cheri, Pittsburgh Post Gazzette
What I am here to tell you is that Kathy is not as nice as she appears on TV...she is nicer.
— Leslie Rubinkowski, Pittsburgh Press
It’s not so much about what Kathy does, but the way people respond to what she does.
— Joanne Giovannini, St. Catherine of Sweden Church
Though she is the proud owner of adorable brown eyes and a bright disarming smile, she’ll never be mistaken for a Hollywood movie starlet..yet she is regularly besieged by adoring fans whenever she sets foot outside her Monroeville home.
— Gary Rhoades, Pittsburgh Business Times
It was such. Your performance this year was astonishing! When I got home last night, I kicked off my shoes, sat down in my big chair, flicked on the TV and there you were!
— Donna K. Gibson, Fashion in Bloom